Business

Churn Rate Calculator

Monthly and annual churn plus retention.

Enter your values

Results update instantly as you type — no submit needed.

Results
Monthly churn
4.5%
Annual churn
42.5%
Revenue churn
4.29%
Average lifetime
22.2 months

Quick answer

Churn rate is the share of customers lost in a period relative to those you started with.

Churn = lost ÷ starting customers × 100

How to use the Churn Rate Calculator

  1. 1Enter customers at the start of the month.
  2. 2Enter how many cancelled.
  3. 3Add MRR figures for revenue churn.

Frequently asked questions

What is good SaaS churn?

Under 1% monthly for enterprise, under 5% for SMB.

Why track revenue churn?

Losing one big account can matter more than ten small ones.