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A/B Test Significance Calculator

Is your test result real?

Enter your values

Results update instantly as you type — no submit needed.

Results
Significant?
Yes at 95% confidence
Control rate
6%
Variant rate
7.2%
Relative lift
20.1%

Quick answer

A test is significant when the observed difference is unlikely to have happened by chance.

z = (p1 − p2) ÷ √(p(1−p)(1/n1 + 1/n2))

How to use the A/B Test Significance Calculator

  1. 1Enter visitors and conversions for the control.
  2. 2Enter the same for the variant.
  3. 3Only stop the test once it reaches significance.

Frequently asked questions

Can I peek early?

Peeking inflates false positives — set a sample size before you start.

What if lift is big but not significant?

Keep running; small samples produce large, unreliable swings.