CPM Calculator
Cost per thousand impressions, spend and reach.
Enter your values
Results update instantly as you type — no submit needed.
Results
- CPM
- $5.95
- CPC (cost per click)
- $0.78
- CTR
- 0.762%
- Cost per conversion
- $19.53
- Conversion rate
- 4%
Quick answer
CPM is total ad spend divided by impressions, multiplied by 1,000.
CPM = spend ÷ impressions × 1000
How to use the CPM Calculator
- 1Enter your total ad spend.
- 2Enter impressions delivered.
- 3Add clicks and conversions for the full funnel.
Frequently asked questions
What is a good CPM?
Display often runs $2–10, social $5–15 and premium video $20+. It depends entirely on audience and competition.
Is CPM or CPC better?
CPM suits awareness campaigns; CPC suits direct response where you only want to pay for engagement.