Conversion Rate Calculator
Conversion rate, uplift and revenue per visitor.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Conversion rate
- 2.239%
- Revenue
- $28016
- Revenue per visitor
- $1.523
- Conversions at target rate
- 552
- Extra revenue at target
- $9520
Quick answer
Conversion rate is conversions divided by visitors, expressed as a percentage.
CR = conversions ÷ visitors × 100
How to use the Conversion Rate Calculator
- 1Enter visitors for the period.
- 2Enter conversions in the same period.
- 3Add average order value and a target rate.
Frequently asked questions
What is a typical e-commerce conversion rate?
1–3% is common; 4%+ is strong. Rates vary widely by traffic source, product price and category.
How many visitors do I need for a valid A/B test?
Roughly 1,000+ conversions per variant for confident detection of small uplifts — small samples mislead badly.