Conversion Rate Calculator
Conversion rate, uplift and revenue per visitor.
Enter your values
Enter the visitors you are working with.
Enter the conversions you are working with.
Enter the average order value in $.
Enter the target conversion rate in %.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Conversion rate
- 2.239%
- Revenue
- $28016
- Revenue per visitor
- $1.523
- Conversions at target rate
- 552
- Extra revenue at target
- $9520
Quick answer
Conversion rate is conversions divided by visitors, expressed as a percentage.
CR = conversions ÷ visitors × 100
At a glance
| What it does | Conversion rate, uplift and revenue per visitor. |
|---|---|
| Category | Business |
| Inputs needed | Visitors, Conversions, Average order value, Target conversion rate |
| Main output | Conversion rate |
| Formula | CR = conversions ÷ visitors × 100 |
| Cost | Free — no sign-up, no download |
How to use the Conversion Rate Calculator
- 1Enter visitors for the period.
- 2Enter conversions in the same period.
- 3Add average order value and a target rate.
Inputs explained
- Visitors
- Enter the visitors you are working with.
- Conversions
- Enter the conversions you are working with.
- Average order value($)
- Enter the average order value in $.
- Target conversion rate(%)
- Enter the target conversion rate in %.
Worked example
Using the values the calculator loads with:
Inputs
- Visitors18400
- Conversions412
- Average order value68 $
- Target conversion rate3 %
Results
- Conversion rate2.239%
- Revenue$28016
- Revenue per visitor$1.523
- Conversions at target rate552
- Extra revenue at target$9520
Frequently asked questions
What is a typical e-commerce conversion rate?
1–3% is common; 4%+ is strong. Rates vary widely by traffic source, product price and category.
How many visitors do I need for a valid A/B test?
Roughly 1,000+ conversions per variant for confident detection of small uplifts — small samples mislead badly.
What do I need to enter into the Conversion Rate Calculator?
Just 4 values: visitors, conversions, average order value, target conversion rate. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the Conversion Rate Calculator work out the answer?
Conversion rate is conversions divided by visitors, expressed as a percentage. It applies the formula CR = conversions ÷ visitors × 100 and shows the working so you can check each step by hand.
Is the Conversion Rate Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.