ROAS Calculator
Return on ad spend and break-even ROAS.
Enter your values
Enter the campaign revenue in $.
Enter the ad spend in $.
Enter the gross margin in %.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- ROAS
- 4.38×
- Break-even ROAS
- 2.22×
- Gross profit after ads
- $4,080.00
- Verdict
- Profitable
Quick answer
ROAS is revenue divided by ad spend; break-even ROAS is one divided by gross margin.
ROAS = revenue ÷ ad spend
At a glance
| What it does | Return on ad spend and break-even ROAS. |
|---|---|
| Category | Business |
| Inputs needed | Campaign revenue, Ad spend, Gross margin |
| Main output | ROAS |
| Formula | ROAS = revenue ÷ ad spend |
| Cost | Free — no sign-up, no download |
How to use the ROAS Calculator
- 1Enter revenue attributed to the campaign.
- 2Enter total ad spend.
- 3Enter your gross margin to find break-even.
Inputs explained
- Campaign revenue($)
- Enter the campaign revenue in $.
- Ad spend($)
- Enter the ad spend in $.
- Gross margin(%)
- Enter the gross margin in %.
Worked example
Using the values the calculator loads with:
Inputs
- Campaign revenue18400 $
- Ad spend4200 $
- Gross margin45 %
Results
- ROAS4.38×
- Break-even ROAS2.22×
- Gross profit after ads$4,080.00
- VerdictProfitable
Frequently asked questions
Is a 4x ROAS good?
Only if your margin supports it — at 20% margin you need 5x just to break even.
Revenue or profit ROAS?
Track both; profit ROAS is what actually pays the bills.
What do I need to enter into the ROAS Calculator?
Just 3 values: campaign revenue, ad spend, gross margin. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the ROAS Calculator work out the answer?
ROAS is revenue divided by ad spend; break-even ROAS is one divided by gross margin. It applies the formula ROAS = revenue ÷ ad spend and shows the working so you can check each step by hand.
Is the ROAS Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.