Ecommerce Profit Calculator
Net profit per order after every fee.
Enter your values
Enter the selling price in $.
Enter the cost of goods in $.
Enter the shipping cost in $.
Enter the marketplace fee in %.
Enter the ad cost per order in $.
Enter the return rate in %.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Net profit per order
- $14.26
- Net margin
- 28.5%
- Marketplace fee
- $6.00
- Break-even ad spend
- $23.49
Quick answer
Ecommerce net profit is selling price minus COGS, shipping, fees, ad spend and returns.
Net = price − COGS − shipping − fees − ads
At a glance
| What it does | Net profit per order after every fee. |
|---|---|
| Category | Business |
| Inputs needed | Selling price, Cost of goods, Shipping cost, Marketplace fee, Ad cost per order, Return rate |
| Main output | Net profit per order |
| Formula | Net = price − COGS − shipping − fees − ads |
| Cost | Free — no sign-up, no download |
How to use the Ecommerce Profit Calculator
- 1Enter your selling price and unit cost.
- 2Add shipping, marketplace fees and ad cost per order.
- 3Set a realistic return rate.
Inputs explained
- Selling price($)
- Enter the selling price in $.
- Cost of goods($)
- Enter the cost of goods in $.
- Shipping cost($)
- Enter the shipping cost in $.
- Marketplace fee(%)
- Enter the marketplace fee in %.
- Ad cost per order($)
- Enter the ad cost per order in $.
- Return rate(%)
- Enter the return rate in %.
Worked example
Using the values the calculator loads with:
Inputs
- Selling price49.99 $
- Cost of goods14 $
- Shipping cost6.5 $
- Marketplace fee12 %
- Ad cost per order8 $
- Return rate6 %
Results
- Net profit per order$14.26
- Net margin28.5%
- Marketplace fee$6.00
- Break-even ad spend$23.49
Frequently asked questions
What margin should ecommerce hit?
15–25% net is strong for physical products.
Do I include packaging?
Yes — add it to cost of goods.
What do I need to enter into the Ecommerce Profit Calculator?
Just 6 values: selling price, cost of goods, shipping cost, marketplace fee, ad cost per order, return rate. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the Ecommerce Profit Calculator work out the answer?
Ecommerce net profit is selling price minus COGS, shipping, fees, ad spend and returns. It applies the formula Net = price − COGS − shipping − fees − ads and shows the working so you can check each step by hand.
Is the Ecommerce Profit Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.