Customer Acquisition Cost Calculator
What each new customer costs to win.
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Results update instantly as you type — no submit needed.
Results
- CAC
- $181.82
- Payback period
- 4.8 months
- Total spend
- $40,000.00
- Verdict
- Healthy payback
Quick answer
CAC is total sales and marketing spend divided by the customers acquired in that period.
CAC = (marketing + sales) ÷ new customers
How to use the Customer Acquisition Cost Calculator
- 1Add up all marketing spend in the period.
- 2Add fully loaded sales costs.
- 3Divide by customers genuinely acquired in that window.
Frequently asked questions
Should I include salaries?
Yes — fully loaded CAC includes sales and marketing headcount.
What payback is good?
Under 12 months for SaaS, under 3 for ecommerce.