ARPU Calculator
Average revenue per user, per account and per paying user.
Enter your values
Enter the monthly revenue in $.
Enter the total active users you are working with.
Enter the paying users you are working with.
Enter the target arpu in $.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- ARPU
- $3.52
- ARPPU
- $56.92
- Free-to-paid conversion
- 6.19%
- Annual ARPU
- $42.29
- Revenue needed for target ARPU
- $189,000.00
- Extra paying users needed
- 720
- Conversion needed for target
- 7.91%
Quick answer
ARPU = total revenue ÷ total users; ARPPU divides by paying users only, and the gap between them is your free-to-paid conversion rate.
ARPU = revenue ÷ users; ARPPU = revenue ÷ paying users
At a glance
| What it does | Average revenue per user, per account and per paying user. |
|---|---|
| Category | Business |
| Inputs needed | Monthly revenue, Total active users, Paying users, Target ARPU |
| Main output | ARPU |
| Formula | ARPU = revenue ÷ users; ARPPU = revenue ÷ paying users |
| Cost | Free — no sign-up, no download |
How to use the ARPU Calculator
- 1Enter monthly revenue for the product.
- 2Enter total active users and how many of them pay.
- 3Set a target ARPU to see what it takes to get there.
Inputs explained
- Monthly revenue($)
- Enter the monthly revenue in $.
- Total active users
- Enter the total active users you are working with.
- Paying users
- Enter the paying users you are working with.
- Target ARPU($)
- Enter the target arpu in $.
Worked example
Using the values the calculator loads with:
Inputs
- Monthly revenue148000 $
- Total active users42000
- Paying users2600
- Target ARPU4.50 $
Results
- ARPU$3.52
- ARPPU$56.92
- Free-to-paid conversion6.19%
- Annual ARPU$42.29
- Revenue needed for target ARPU$189,000.00
- Extra paying users needed720
- Conversion needed for target7.91%
Frequently asked questions
Should I use ARPU or ARPPU?
ARPU measures how well the whole audience monetises; ARPPU measures pricing power among buyers. Freemium products need both.
How do I raise ARPU?
Three levers: raise price, raise conversion, or raise usage-based revenue per paying customer. Conversion is usually the cheapest to move.
What do I need to enter into the ARPU Calculator?
Just 4 values: monthly revenue, total active users, paying users, target arpu. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the ARPU Calculator work out the answer?
ARPU = total revenue ÷ total users; ARPPU divides by paying users only, and the gap between them is your free-to-paid conversion rate. It applies the formula ARPU = revenue ÷ users; ARPPU = revenue ÷ paying users and shows the working so you can check each step by hand.
Is the ARPU Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.