Ad Budget Allocation Calculator
Split budget across channels by efficiency.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Best channel
- Projected revenue
- $111,512.20
- Blended ROAS
- 5.58×
- Budget allocated
- $20,000.00
| Channel | Share | Budget | Revenue |
|---|---|---|---|
| Search | 25.6% | $5,121.95 | $21,512.20 |
| Social | 17.1% | $3,414.63 | $9,560.98 |
| Display | 8.5% | $1,707.32 | $2,390.24 |
| 48.8% | $9,756.10 | $78,048.78 |
Quick answer
Efficient allocation puts more budget into channels with higher proven ROAS.
Channel share = ROAS ÷ ΣROAS
How to use the Ad Budget Allocation Calculator
- 1Enter your total monthly ad budget.
- 2Enter measured ROAS for each channel.
- 3Reallocate towards the strongest performers.
Frequently asked questions
Should I put everything in the best channel?
No — channels saturate, so weighted allocation beats all-in.
How often should I rebalance?
Monthly, using at least 30 days of data.