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Business

CPC Calculator

Cost per click, clicks and CTR.

Enter your values

Enter the ad spend in $.

Enter the clicks you are working with.

Enter the impressions you are working with.

Enter the conversion rate in %.

Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.

Results
Cost per click
$0.75
Click-through rate
1.5%
Conversions
58
Cost per conversion
$31.25

Quick answer

Cost per click is total ad spend divided by the clicks it generated.

CPC = spend ÷ clicks

At a glance

What it doesCost per click, clicks and CTR.
CategoryBusiness
Inputs neededAd spend, Clicks, Impressions, Conversion rate
Main outputCost per click
FormulaCPC = spend ÷ clicks
CostFree — no sign-up, no download

How to use the CPC Calculator

  1. 1Enter total ad spend and clicks.
  2. 2Enter impressions for CTR.
  3. 3Add conversion rate for cost per acquisition.

Inputs explained

Ad spend($)
Enter the ad spend in $.
Clicks
Enter the clicks you are working with.
Impressions
Enter the impressions you are working with.
Conversion rate(%)
Enter the conversion rate in %.

Worked example

Using the values the calculator loads with:

Inputs

  • Ad spend1800 $
  • Clicks2400
  • Impressions160000
  • Conversion rate2.4 %

Results

  • Cost per click$0.75
  • Click-through rate1.5%
  • Conversions58
  • Cost per conversion$31.25

Frequently asked questions

What is a good CTR?

2%+ on search, 0.5%+ on display.

How do I lower CPC?

Improve relevance and quality score before raising bids.

What do I need to enter into the CPC Calculator?

Just 4 values: ad spend, clicks, impressions, conversion rate. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.

How does the CPC Calculator work out the answer?

Cost per click is total ad spend divided by the clicks it generated. It applies the formula CPC = spend ÷ clicks and shows the working so you can check each step by hand.

Is the CPC Calculator free, and do I need an account?

It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.

Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.