CPC Calculator
Cost per click, clicks and CTR.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Cost per click
- $0.75
- Click-through rate
- 1.5%
- Conversions
- 58
- Cost per conversion
- $31.25
Quick answer
Cost per click is total ad spend divided by the clicks it generated.
CPC = spend ÷ clicks
How to use the CPC Calculator
- 1Enter total ad spend and clicks.
- 2Enter impressions for CTR.
- 3Add conversion rate for cost per acquisition.
Frequently asked questions
What is a good CTR?
2%+ on search, 0.5%+ on display.
How do I lower CPC?
Improve relevance and quality score before raising bids.