Business

Break Even ROAS Calculator

The ROAS and CPA you need just to break even.

Enter your values

Average order value($)

Enter the average order value in $.

Product cost per order($)

Enter the product cost per order in $.

Shipping & fees per order($)

Enter the shipping & fees per order in $.

Current ad spend($)

Enter the current ad spend in $.

Current revenue from ads($)

Enter the current revenue from ads in $.

Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.

Results

Break-even ROAS: 2x
Gross margin: 50%
Max CPA: $40.00
Your current ROAS: 3x
Status: Profitable — 1x above break-even
Profit at current spend: $2,500.00

Quick answer

Break-even ROAS is 1 ÷ gross margin: at a 40% margin you need 2.5x return on ad spend just to cover product cost and ad spend.

break-even ROAS = 1 ÷ gross margin

At a glance

What it does	The ROAS and CPA you need just to break even.
Category	Business
Inputs needed	Average order value, Product cost per order, Shipping & fees per order, Current ad spend, Current revenue from ads
Main output	Break-even ROAS
Formula	break-even ROAS = 1 ÷ gross margin
Cost	Free — no sign-up, no download

How to use the Break Even ROAS Calculator

1Enter your average order value.
2Enter product cost, shipping and payment fees per order.
3Add current ad spend and ad revenue to compare.

Inputs explained

Average order value($): Enter the average order value in $.
Product cost per order($): Enter the product cost per order in $.
Shipping & fees per order($): Enter the shipping & fees per order in $.
Current ad spend($): Enter the current ad spend in $.
Current revenue from ads($): Enter the current revenue from ads in $.

Worked example

Using the values the calculator loads with:

Inputs

Average order value80 $
Product cost per order32 $
Shipping & fees per order8 $
Current ad spend5000 $
Current revenue from ads15000 $

Results

Break-even ROAS2x
Gross margin50%
Max CPA$40.00
Your current ROAS3x
StatusProfitable — 1x above break-even
Profit at current spend$2,500.00

Frequently asked questions

What is a good ROAS?

Anything above your break-even ROAS. A 4x ROAS is poor at a 20% margin and excellent at a 60% margin.

Should break-even ROAS include overhead?

For a true profit target yes — subtract fixed costs per order too, which raises the required ROAS.

What do I need to enter into the Break Even ROAS Calculator?

Just 5 values: average order value, product cost per order, shipping & fees per order, current ad spend, current revenue from ads. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.

How does the Break Even ROAS Calculator work out the answer?

Break-even ROAS is 1 ÷ gross margin: at a 40% margin you need 2.5x return on ad spend just to cover product cost and ad spend. It applies the formula break-even ROAS = 1 ÷ gross margin and shows the working so you can check each step by hand.

Is the Break Even ROAS Calculator free, and do I need an account?

It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.

Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.