Break Even ROAS Calculator
The ROAS and CPA you need just to break even.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Break-even ROAS
- 2x
- Gross margin
- 50%
- Max CPA
- $40.00
- Your current ROAS
- 3x
- Status
- Profitable — 1x above break-even
- Profit at current spend
- $2,500.00
Quick answer
Break-even ROAS is 1 ÷ gross margin: at a 40% margin you need 2.5x return on ad spend just to cover product cost and ad spend.
break-even ROAS = 1 ÷ gross margin
At a glance
| What it does | The ROAS and CPA you need just to break even. |
|---|---|
| Category | Business |
| Inputs needed | Average order value, Product cost per order, Shipping & fees per order, Current ad spend, Current revenue from ads |
| Main output | Break-even ROAS |
| Formula | break-even ROAS = 1 ÷ gross margin |
| Cost | Free — no sign-up, no download |
How to use the Break Even ROAS Calculator
- 1Enter your average order value.
- 2Enter product cost, shipping and payment fees per order.
- 3Add current ad spend and ad revenue to compare.
Inputs explained
- Average order value($)
- Enter the average order value you are working with.
- Product cost per order($)
- Enter the product cost per order you are working with.
- Shipping & fees per order($)
- Enter the shipping & fees per order you are working with.
- Current ad spend($)
- Enter the current ad spend you are working with.
- Current revenue from ads($)
- Enter the current revenue from ads you are working with.
Worked example
Using the values the calculator loads with:
Inputs
- Average order value80 $
- Product cost per order32 $
- Shipping & fees per order8 $
- Current ad spend5000 $
- Current revenue from ads15000 $
Results
- Break-even ROAS2x
- Gross margin50%
- Max CPA$40.00
- Your current ROAS3x
- StatusProfitable — 1x above break-even
- Profit at current spend$2,500.00
Frequently asked questions
What is a good ROAS?
Anything above your break-even ROAS. A 4x ROAS is poor at a 20% margin and excellent at a 60% margin.
Should break-even ROAS include overhead?
For a true profit target yes — subtract fixed costs per order too, which raises the required ROAS.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.