CPV Calculator
Cost per view for video ad campaigns.
Enter your values
Enter the ad spend in $.
Enter the paid views you are working with.
Enter the impressions you are working with.
Enter the target views you are working with.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Cost per view
- $0.02
- View rate
- 31.25%
- CPM
- $6.25
- Spend for target views
- $10,000.00
- Views per $100
- 5,000
Quick answer
Cost per view (CPV) is ad spend divided by paid views — the key efficiency metric for YouTube and video ad campaigns.
CPV = spend ÷ views
At a glance
| What it does | Cost per view for video ad campaigns. |
|---|---|
| Category | Business |
| Inputs needed | Ad spend, Paid views, Impressions, Target views |
| Main output | Cost per view |
| Formula | CPV = spend ÷ views |
| Cost | Free — no sign-up, no download |
How to use the CPV Calculator
- 1Enter the total spend for the campaign.
- 2Enter the number of paid views recorded.
- 3Add impressions for view rate and CPM.
Inputs explained
- Ad spend($)
- Enter the ad spend in $.
- Paid views
- Enter the paid views you are working with.
- Impressions
- Enter the impressions you are working with.
- Target views
- Enter the target views you are working with.
Worked example
Using the values the calculator loads with:
Inputs
- Ad spend2500 $
- Paid views125000
- Impressions400000
- Target views500000
Results
- Cost per view$0.02
- View rate31.25%
- CPM$6.25
- Spend for target views$10,000.00
- Views per $1005,000
Frequently asked questions
What is a good CPV on YouTube?
Typically $0.01–0.03 for in-stream skippable ads in the US; niche B2B targeting runs higher.
Does a view mean the whole video?
No — YouTube counts a view at 30 seconds or the full video if shorter, or on any click-through interaction.
What do I need to enter into the CPV Calculator?
Just 4 values: ad spend, paid views, impressions, target views. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the CPV Calculator work out the answer?
Cost per view (CPV) is ad spend divided by paid views — the key efficiency metric for YouTube and video ad campaigns. It applies the formula CPV = spend ÷ views and shows the working so you can check each step by hand.
Is the CPV Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.