Markup Calculator
Set a selling price from cost and target markup.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Selling price
- $38.40
- Profit per unit
- $14.40
- Resulting margin
- 37.5%
Working
- 1Price = $24.00 × (1 + 0.6) = $38.40
Quick answer
Markup is the percentage added to cost to reach the selling price: price = cost × (1 + markup).
Price = cost × (1 + markup%)
How to use the Markup Calculator
- 1Enter what the item costs you.
- 2Enter the markup you want to apply.
- 3Read the price and the margin it produces.
Frequently asked questions
What markup should retailers use?
Keystone pricing (100% markup, a 50% margin) is the traditional retail default, though categories vary widely.
Why is my margin lower than markup?
Margin divides by the larger number (price) while markup divides by cost, so margin is always the smaller percentage.