Markup Calculator
Set a selling price from cost and target markup.
Enter your values
Enter the unit cost in $.
Enter the markup in %.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Selling price
- $38.40
- Profit per unit
- $14.40
- Resulting margin
- 37.5%
Working
- 1Price = $24.00 × (1 + 0.6) = $38.40
Quick answer
Markup is the percentage added to cost to reach the selling price: price = cost × (1 + markup).
Price = cost × (1 + markup%)
At a glance
| What it does | Set a selling price from cost and target markup. |
|---|---|
| Category | Business |
| Inputs needed | Unit cost, Markup |
| Main output | Selling price |
| Formula | Price = cost × (1 + markup%) |
| Cost | Free — no sign-up, no download |
How to use the Markup Calculator
- 1Enter what the item costs you.
- 2Enter the markup you want to apply.
- 3Read the price and the margin it produces.
Inputs explained
- Unit cost($)
- Enter the unit cost in $.
- Markup(%)
- Enter the markup in %.
Worked example
Using the values the calculator loads with:
Inputs
- Unit cost24 $
- Markup60 %
Results
- Selling price$38.40
- Profit per unit$14.40
- Resulting margin37.5%
- Price = $24.00 × (1 + 0.6) = $38.40
Frequently asked questions
What markup should retailers use?
Keystone pricing (100% markup, a 50% margin) is the traditional retail default, though categories vary widely.
Why is my margin lower than markup?
Margin divides by the larger number (price) while markup divides by cost, so margin is always the smaller percentage.
What do I need to enter into the Markup Calculator?
Just 2 values: unit cost, markup. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the Markup Calculator work out the answer?
Markup is the percentage added to cost to reach the selling price: price = cost × (1 + markup). It applies the formula Price = cost × (1 + markup%) and shows the working so you can check each step by hand.
Is the Markup Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.