Podcast Ad Revenue Calculator
Estimated ad revenue from podcast downloads.
Enter your values
Enter the downloads per episode you are working with.
Enter the pre-roll cpm you are working with.
Enter the mid-roll cpm you are working with.
Enter the post-roll cpm you are working with.
Enter the episodes per month you are working with.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Revenue per episode
- $530.00
- Monthly revenue
- $2,120.00
- Annual revenue estimate
- $25,440.00
Quick answer
Podcast ad revenue is downloads divided by 1000, times the CPM rate, summed across all ad spots.
revenue = (downloads / 1000) x (preroll CPM + midroll CPM + postroll CPM)
At a glance
| What it does | Estimated ad revenue from podcast downloads. |
|---|---|
| Category | Business |
| Inputs needed | Downloads per episode, Pre-roll CPM, Mid-roll CPM, Post-roll CPM, Episodes per month |
| Main output | Revenue per episode |
| Formula | revenue = (downloads / 1000) x (preroll CPM + midroll CPM + postroll CPM) |
| Cost | Free — no sign-up, no download |
How to use the Podcast Ad Revenue Calculator
- 1Enter your average downloads per episode within the first 30 days.
- 2Enter CPM (cost per thousand downloads) rates for each ad spot you sell.
- 3Multiply by episodes per month to estimate monthly and annual ad revenue.
Inputs explained
- Downloads per episode
- Enter the downloads per episode you are working with.
- Pre-roll CPM
- Enter the pre-roll cpm you are working with.
- Mid-roll CPM
- Enter the mid-roll cpm you are working with.
- Post-roll CPM
- Enter the post-roll cpm you are working with.
- Episodes per month
- Enter the episodes per month you are working with.
Worked example
Using the values the calculator loads with:
Inputs
- Downloads per episode10000
- Pre-roll CPM18
- Mid-roll CPM25
- Post-roll CPM10
- Episodes per month4
Results
- Revenue per episode$530.00
- Monthly revenue$2,120.00
- Annual revenue estimate$25,440.00
Frequently asked questions
What's a typical podcast CPM?
Ad CPMs commonly range $15-30 for pre-roll/post-roll and $20-40 for mid-roll spots, varying by niche.
Do I need a certain download count to sell ads?
Many networks look for 5,000+ downloads per episode, though smaller niche shows can still sell direct ads.
What do I need to enter into the Podcast Ad Revenue Calculator?
Just 5 values: downloads per episode, pre-roll cpm, mid-roll cpm, post-roll cpm, episodes per month. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the Podcast Ad Revenue Calculator work out the answer?
Podcast ad revenue is downloads divided by 1000, times the CPM rate, summed across all ad spots. It applies the formula revenue = (downloads / 1000) x (preroll CPM + midroll CPM + postroll CPM) and shows the working so you can check each step by hand.
Is the Podcast Ad Revenue Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.