Influencer Rate Calculator
Fair sponsored post pricing by reach.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Rate per post
- $351.12
- Deal total
- $1,053.36
- Estimated engaged reach
- 15,960
- Cost per engagement
- $0.22
Quick answer
Sponsored post pricing scales with engaged reach, not raw follower count.
Rate = engaged reach ÷ 1000 × CPM
How to use the Influencer Rate Calculator
- 1Enter follower count and average engagement rate.
- 2Set a CPM benchmark for the platform.
- 3Enter how many posts the deal covers.
Frequently asked questions
Why not price per follower?
Engagement predicts results far better than follower count.
What CPM is normal?
$15–$30 on Instagram, higher for video-heavy niches.