Wholesale Price Calculator
Wholesale and RRP from unit cost.
Enter your values
Enter the unit cost in $.
Enter the wholesale markup in %.
Enter the retail markup in %.
Enter the minimum order quantity you are working with.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Wholesale price
- $16.80
- Recommended retail
- $36.96
- Your margin
- 50%
- MOQ order value
- $806.40
Quick answer
Wholesale is typically twice unit cost and retail twice wholesale, adjusted for your margins.
Wholesale = cost × markup; RRP = wholesale × retail markup
At a glance
| What it does | Wholesale and RRP from unit cost. |
|---|---|
| Category | Business |
| Inputs needed | Unit cost, Wholesale markup, Retail markup, Minimum order quantity |
| Main output | Wholesale price |
| Formula | Wholesale = cost × markup; RRP = wholesale × retail markup |
| Cost | Free — no sign-up, no download |
How to use the Wholesale Price Calculator
- 1Enter your fully loaded unit cost.
- 2Set the wholesale markup you need.
- 3Set the retail markup stockists expect.
Inputs explained
- Unit cost($)
- Enter the unit cost in $.
- Wholesale markup(%)
- Enter the wholesale markup in %.
- Retail markup(%)
- Enter the retail markup in %.
- Minimum order quantity
- Enter the minimum order quantity you are working with.
Worked example
Using the values the calculator loads with:
Inputs
- Unit cost8.4 $
- Wholesale markup100 %
- Retail markup120 %
- Minimum order quantity48
Results
- Wholesale price$16.80
- Recommended retail$36.96
- Your margin50%
- MOQ order value$806.40
Frequently asked questions
What markup do retailers expect?
Most want at least a 2× markup on wholesale.
Can I sell direct cheaper?
Never undercut your stockists' retail price — match the RRP.
What do I need to enter into the Wholesale Price Calculator?
Just 4 values: unit cost, wholesale markup, retail markup, minimum order quantity. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the Wholesale Price Calculator work out the answer?
Wholesale is typically twice unit cost and retail twice wholesale, adjusted for your margins. It applies the formula Wholesale = cost × markup; RRP = wholesale × retail markup and shows the working so you can check each step by hand.
Is the Wholesale Price Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.