Email Marketing ROI Calculator
Revenue and ROI from an email campaign.
Enter your values
Enter the list size you are working with.
Enter the open rate in %.
Enter the click rate in %.
Enter the conversion rate in %.
Enter the average order value in $.
Enter the campaign cost in $.
Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.
- Campaign revenue
- $1,772.93
- Orders
- 25
- ROI
- 322%
- Revenue per subscriber
- $0.07
Quick answer
Email ROI compares campaign profit with the cost of sending it.
Revenue = list × open × click × convert × AOV
At a glance
| What it does | Revenue and ROI from an email campaign. |
|---|---|
| Category | Business |
| Inputs needed | List size, Open rate, Click rate, Conversion rate, Average order value, Campaign cost |
| Main output | Campaign revenue |
| Formula | Revenue = list × open × click × convert × AOV |
| Cost | Free — no sign-up, no download |
How to use the Email Marketing ROI Calculator
- 1Enter list size and open rate.
- 2Enter click and conversion rates.
- 3Add average order value and campaign cost.
Inputs explained
- List size
- Enter the list size you are working with.
- Open rate(%)
- Enter the open rate in %.
- Click rate(%)
- Enter the click rate in %.
- Conversion rate(%)
- Enter the conversion rate in %.
- Average order value($)
- Enter the average order value in $.
- Campaign cost($)
- Enter the campaign cost in $.
Worked example
Using the values the calculator loads with:
Inputs
- List size24000
- Open rate38 %
- Click rate9 %
- Conversion rate3 %
- Average order value72 $
- Campaign cost420 $
Results
- Campaign revenue$1,772.93
- Orders25
- ROI322%
- Revenue per subscriber$0.07
Frequently asked questions
What is revenue per subscriber?
$0.10–$0.50 per send is typical for retail lists.
Should I count unsubscribes?
Track them separately — they reduce future revenue, not this campaign's.
What do I need to enter into the Email Marketing ROI Calculator?
Just 6 values: list size, open rate, click rate, conversion rate, average order value, campaign cost. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.
How does the Email Marketing ROI Calculator work out the answer?
Email ROI compares campaign profit with the cost of sending it. It applies the formula Revenue = list × open × click × convert × AOV and shows the working so you can check each step by hand.
Is the Email Marketing ROI Calculator free, and do I need an account?
It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.
Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.