SEO Traffic Value Calculator
What your organic traffic is worth in ad terms.
Enter your values
Results update instantly as you type — no submit needed.
Results
- Traffic value (ad equivalent)
- $24,300.00
- Monthly revenue
- $32,130.00
- SEO ROI
- 1185%
- Annual value
- $291,600.00
Quick answer
Organic traffic value is the amount you would pay to buy the same clicks through ads.
Value = sessions × CPC
How to use the SEO Traffic Value Calculator
- 1Enter your monthly organic sessions.
- 2Enter average CPC for your keywords.
- 3Add conversion rate and value per conversion.
Frequently asked questions
Why value organic in CPC terms?
It gives finance a comparable number against paid budgets.
Is branded traffic included?
Exclude it for a fairer view of SEO's incremental value.