Business

Subscription Box Profit Calculator

Per-box margin and cohort profit.

Enter your values

Box price($)

Enter the box price in $.

Cost of goods($)

Enter the cost of goods in $.

Shipping and packaging($)

Enter the shipping and packaging in $.

Monthly churn(%)

Enter the monthly churn in %.

Acquisition cost($)

Enter the acquisition cost in $.

Results update instantly as you type — no submit needed. Your values are remembered on this device, and the shareable link reopens the calculator with exactly these numbers.

Results

Lifetime profit per subscriber: $108.00
Contribution per box: $13.50
Average subscription length: 11.1 months
Payback: 3.1 boxes

Quick answer

Subscription box profit depends on per-box contribution surviving long enough to repay acquisition cost.

Cohort profit = contribution × months − CAC

At a glance

What it does	Per-box margin and cohort profit.
Category	Business
Inputs needed	Box price, Cost of goods, Shipping and packaging, Monthly churn, Acquisition cost
Main output	Lifetime profit per subscriber
Formula	Cohort profit = contribution × months − CAC
Cost	Free — no sign-up, no download

How to use the Subscription Box Profit Calculator

1Enter box price and cost of goods.
2Add shipping and packaging.
3Enter churn and acquisition cost.

Inputs explained

Box price($): Enter the box price in $.
Cost of goods($): Enter the cost of goods in $.
Shipping and packaging($): Enter the shipping and packaging in $.
Monthly churn(%): Enter the monthly churn in %.
Acquisition cost($): Enter the acquisition cost in $.

Worked example

Using the values the calculator loads with:

Inputs

Box price34 $
Cost of goods13 $
Shipping and packaging7.5 $
Monthly churn9 %
Acquisition cost42 $

Results

Lifetime profit per subscriber$108.00
Contribution per box$13.50
Average subscription length11.1 months
Payback3.1 boxes

Frequently asked questions

What churn is normal?

6–10% monthly for consumer boxes.

Should the first box be discounted?

Only if payback still lands inside three boxes.

What do I need to enter into the Subscription Box Profit Calculator?

Just 5 values: box price, cost of goods, shipping and packaging, monthly churn, acquisition cost. Every field starts with a realistic example, so you can change one number at a time and watch the result update instantly.

How does the Subscription Box Profit Calculator work out the answer?

Subscription box profit depends on per-box contribution surviving long enough to repay acquisition cost. It applies the formula Cohort profit = contribution × months − CAC and shows the working so you can check each step by hand.

Is the Subscription Box Profit Calculator free, and do I need an account?

It is completely free with no sign-up, no download and no usage limit. Everything is calculated in your browser, so the numbers you type never leave your device.

Results are estimates for general information. For medical, legal, structural or financial decisions, confirm with a qualified professional.